New Mexico True Certified Summer Gift Guide offers over 100 locally-made goods
FOR IMMEDIATE RELEASE:
Contact: Cody Johnson
Communications Director, Tourism Department
Cody.johnson2@state.nm.us
505-470-0060
May 24, 2024
New Mexico True Certified Summer Gift Guide offers over 100 locally-made goods
SANTA FE — Just in time for Memorial Day Weekend, the New Mexico Tourism Department (NMTD) published its annual New Mexico True Certified Summer Gift Guide .
The 2024 New Mexico True Certified Summer Gift Guide features a record 106 locally-made and grown goods. Shoppers will be able to find goods ranging from jewelry, home décor, personal care, fine art, apparel, pottery, snacks and more.
“The New Mexico True Certified program has become one of our most popular programs because it allows us to extend the New Mexico True brand to businesses who wish to highlight their locally-made goods for shoppers,” said Acting Secretary Lancing Adams. “Publishing and promoting these gift guides is a great way to show people who like to shop local that New Mexico is home to a talented and creative small business community.”
Since the founding of the program, roughly 450 products and goods now display the label of “New Mexico True Certified.” During the 2023 holiday shopping season, NMTD implemented a first-ever shop local campaign centered on the New Mexico True Certified brand. The campaign included a special section in the December issue of New Mexico Magazine , an online catalog and an in-state advertising campaign that ran through social media, streaming channels and local broadcast. The campaign generated over 12,000 referrals to program partner websites. According to a survey of participants in the 2023 holiday gift guide campaign, nearly 32,000 goods featured in the campaign were sold during the holiday shopping season.
The 2024 New Mexico True Certified Summer Gift Guide is available on www.newmexico.org .
###
About New Mexico True: The New Mexico Tourism Department created the New Mexico True brand in response to common misconceptions that New Mexico is a dry, arid, barren desert state with nothing to do. Built upon the idea that a trip to New Mexico is an “adventure that feeds the soul,” the brand advertising campaign provides a platform for unified messaging for more than 50 communities and 450 businesses around the state.
Unsubscribe from our emails