RELEASE: Route 66 Caravan and 72oz Steak Challenge rolls onto the Santa Fe Plaza
Saturday, June 13, 1 – 7 p.m.
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Route 66 Caravan and 72oz Steak Challenge rolls onto the Santa Fe Plaza
Hosted by New Mexico History Museum and co-presented by the City of Santa Fe, The National Trust for Historic Preservation, and Main Street of America Route 66 Centennial Caravan.
FOR IMMEDIATE RELEASE May 27, 2026
MEDIA CONTACT Christina Claassen 505-946-7149 christina.claassen@dca.nm.gov
Santa Fe, NM – People better bring their appetite for historic cars and big steaks as the spirit of Route 66 rolls into Santa Fe. The Route 66 Centennial Caravan and 72oz Steak Challenge is making a stop at New Mexico History Museum and the Santa Fe Plaza on Saturday, June 13, 1 – 7 p.m.
The event kicks off with “Route-beer” floats served in the History Museum’s Palace of the Governors courtyard at 1 p.m. followed by a caravan of historic cars driving into the Plaza around 2 p.m. where they’ll be parked the rest of the day. At 3 p.m. local dignitaries and special guests commemorate 100 years of the historic route. DJ Christina Swilley will be spinning 50’s and 60’s tunes at this family-friendly event.
The 72oz Steak Challenge, presented by The Big Texan Steak Ranch® of Amarillo, TX, and Santa Fe’s Bull Ring steakhouse begins at 5:30 p.m. The caravan hits the road again at 7 p.m., heading to its next stop in Santa Rosa, NM. Activities inside the museum are included with museum admission while events on the Santa Fe Plaza are free.
"We've been honoring the 100th anniversary of Route 66 this year and are excited to bring the community together at the significant Palace of the Governors, as well as the Plaza, to celebrate," said Maria Sanchez-Tucker, Interim Director at the History Museum. "This special event will bring history to life through classic cars, music, art, and food, and we hope to see people of all ages attend."
This year, the History Museum is honoring Route 66 through a commemorative lobby mural, pop-up exhibits, and special events. The caravan spotlights the original Route 66 alignment through Santa Fe, where the Palace of the Governors and Santa Fe Plaza were important stopping points for travelers.
The Santa Fe Steak Challenge will also dare contestants to gobble down a massive four-and-a-half-pound steak along with a baked potato, 3 shrimp, side salad, and a roll in under one hour. Steak will be provided by the Big Texan Steak Ranch® and side dishes by the Bull Ring. To take part, contestants must post a video or message on Facebook, Instagram, or TikTok explaining why they’re the perfect candidate, tagging @thebigtexan and including their city as a hashtag for consideration.
About New Mexico History Museum New Mexico History Museum, a division of the New Mexico Department of Cultural Affairs, offers a welcoming place for exploration of multifaceted views on history, dialog that…