Shop local: New Mexico Taste the Tradition Holiday Lookbook

FOR IMMEDIATE RELEASE:

Contact: Jenny Green

Public Affairs Specialist

jgreen@nmda.nmsu.edu | Cell: 575-202-4249

Nov. 26, 2025

Shop local: New Mexico Taste the Tradition Holiday Lookbook

Explore 38 pages of New Mexico-made products

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LAS CRUCES, N.M. – This holiday season, celebrate New Mexico’s culture and traditions with the fourth edition of the New Mexico Taste the Tradition Holiday Lookbook, a 38-page online guide presented by the New Mexico Department of Agriculture (NMDA) that highlights a variety of locally grown and crafted products—perfect for everyone on your list.

From vibrant salsas and handcrafted seasonings to locally inspired teas, wines, and natural wellness products, the lookbook celebrates New Mexico’s farmers, ranchers, and artisans. It also offers exclusive holiday recipes from NEW MEXICO—Taste the Tradition Chef Ambassadors Julian Griego and Becky Windels to inspire your seasonal cooking.

“NMDA is proud to share the 2025 New Mexico Taste the Tradition Holiday Lookbook,” said New Mexico Secretary of Agriculture Jeff Witte . “It highlights the creativity of local producers who make New Mexico’s food and gifts unique. It’s a great way to celebrate the season while supporting those who help our state thrive.”

The lookbook, which includes businesses that were featured in this year’s New Mexico State Fair Country Store, has already proved to boost small business visibility and sales.

Starting on Thanksgiving Day, the lookbook can be viewed on the Elevate New Mexico Agriculture website. Shoppers are encouraged to explore it early and make their purchases in time for Small Business Saturday, Nov. 29.

Make your holidays unforgettable by choosing local—and giving a little piece of New Mexico to those you care about.

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Graphic attached: 2025 Holiday Lookbook Cover

Cutline: The New Mexico Department of Agriculture presents the fourth edition of the New Mexico Taste the Tradition Holiday Lookbook to help you explore the unique gifts found in the Land of Enchantment. (Graphic courtesy of Media Matched)